CircleVUE LED Display a Grand Slam at U.S. Open 2025
Revolutionary CircleVUE LED displays and AI-powered fan avatar experiences captivate audiences at one of the world’s most prestigious sporting events.
From August 24th to September 7th, 2025, Crystal Display Systems Ltd (CDS) proudly showcased its CircleVUE LED display technology at the U.S. Open, one of tennis’s most iconic global tournaments.
CDS delivered a unique blend of striking display design and interactive engagement that set a new benchmark for digital signage at live events.
At the heart of the installation was CDS’s 1.5m diameter CircleVUE circular LED display. Mounted on a heavy-duty rollable and locking rack system, the screen was positioned as the centrepiece of the sponsor booth. Its distinctive circular shape and high-resolution P2.5 indoor specification made it a focal point for fans of all ages throughout the tournament grounds.
The Challenge: Standing Out in a Competitive Arena with Circular LED
At a major sporting event like the U.S. Open, sponsors face the challenge of breaking through the noise. Our customer wanted to create something that went beyond static branding — a solution that was interactive, memorable, and shareable to reinforce its connection with fans and the tennis community.
The Solution: CircleVUE + AI-Powered Avatars
To bring this vision to life, CDS integrated the CircleVUE LED display with clever AI-powered avatar creation kiosks.
Fans could pose at interactive selfie stations, instantly transforming into cartoon-style tennis avatars — from players to ball persons, even trophy winners.
Their personalized avatars were then displayed on the CircleVUE screen, making fans the stars of the activation.
Visitors could capture photos alongside their on-screen avatars, creating a fun, branded keepsake to share across social media.
This unique pairing of immersive display technology with fan-generated content proved to be a game-changer in driving booth traffic and engagement.
Highlights of the Installation
1.5m diameter CircleVUE LED display with P2.5 pixel pitch, 600×600 resolution, and 800–1000 cd brightness.
Striking circular format that visually differentiated our customers presence in a crowded fan zone.
Interactive kiosks that gamified the fan experience and encouraged repeat visits.
Seamless sponsor branding integration to maximize visibility and recall.
Company Statement
“Being part of the U.S. Open 2025 is an incredible honor for Crystal Display Systems, Ltd., with special thanks to our client for seeing the potential for our unique signage solutions and choosing Crystal Display Systems. Our CircleVUE displays, combined with AI-powered imagery, gave attendees an unforgettable and immersive experience — setting a new standard for digital interaction at major events.”
— Richard McKay, V.P. of Sales for North America, CDS
The Outcome: Measurable Fan Engagement
The CircleVUE LED display installation and interactive avatar kiosks achieved outstanding results for the customer:
Over 5,000 unique avatars created during the tournament.
80%+ of participants shared their avatars online, boosting sponsor reach across social platforms.
Significant increase in dwell time, with visitors spending up to 7 minutes engaging at the booth.
A memorable, buzzworthy experience that made the customers sponsorship stand out among global brands.
The success of the U.S. Open 2025 activation underscores CDS’s commitment to redefining how audiences interact with brands through advanced display technologies. From sports and entertainment to retail, transportation, and casinos, CircleVUE and CDS’s wider display portfolio are reshaping engagement strategies worldwide.
👉 Interested in bringing interactive LED displays to your next event?
Contact the CDS team today to explore how CircleVUE can transform your brand activation.
Need More Information?
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