Crystal Display Systems Limited (CDS) is a market leader in the development, supply, and distribution of industrial and commercial display solutions. Our product portfolio includes TFT LCDs, Touchscreens, Panel PCs, and Embedded Computing Systems, serving clients across multiple sectors such as retail, transportation, automation, medical, and defence. We are seeking an enthusiastic and customer-focused Internal Salesperson to join our growing team based near in Rochester Kent, near London. The role is integral to supporting our sales operations, customer engagement, and business development activities. The role is 100% office based.

1. Role Overview

The Internal Salesperson will support existing clients, manage inbound enquiries, and proactively identify new business opportunities. They will prepare quotations and ensure smooth coordination between customers, suppliers, and internal departments. This position requires excellent communication skills, attention to detail, and the ability to work within a high-volume, technically driven sales environment.

Initially, you will support the current account managers and marketing team but we envision this role will over time develop into an account manager with full customer management responsibilities, given the appropriate candidate progression.

2. Key Responsibilities can include

• Respond promptly to account manager action requests, customer enquiries via phone and email, providing accurate information and eventually quotations.
• Prepare and follow up on quotations using Sage, Salesforce CRM, and internal tools to help convert leads into sales.
• Technical and budgetary evaluation of projects alongside account managers and customers.
• Maintain relationships with existing clients to encourage repeat business and long-term loyalty.
• Assist the external sales team by supporting key account management and coordinating follow-up activities.
• Collaborate with suppliers to confirm product availability, lead times, and pricing.
• Ensure accurate and timely entry of customer data, sales orders, and communications in the CRM system.
• Work closely with logistics and finance teams to ensure smooth order processing and invoicing.
• Monitor customer orders and proactively communicate delivery updates or changes.
• Contribute to sales campaigns, promotional activities, and customer retention initiatives.
• Support general administrative and reporting duties within the sales department.
• Other varied duties may be required on an adhoc basis as deemed necessary by the directors.

3. Skills and Experience desired but not critical, as training given

• Previous experience in an internal sales, telesales, or customer service role (preferably in a technical or B2B environment) would be an advantage, but full product and sales-related training will be given.
• Knowledge of ERP or CRM systems, such as Salesforce, or equivalent software, is desired, but complete training will be given.
• Strong communication skills, both written and verbal, with a professional and friendly telephone manner.
• Excellent organisational skills and the ability to multitask under pressure.
• Proficiency in Microsoft Office (Excel, Outlook, Word, Teams).
• A customer-focused attitude with an interest in technology and problem-solving.
• Experience in industrial electronics, components, or display technology is advantageous but not essential.

4. Critical personal characteristics

• Motivation, drive and desire to improve and succeed.
• Team Player with a desire to grow with the company.

5. Personal Attributes

• Self-motivated, proactive, and driven to achieve results.
• A strong team player with a sense of humor who can collaborate effectively with colleagues across departments.
• Organised, reliable, and capable of managing multiple priorities.
• Confident and professional when dealing with customers and suppliers.
• Adaptable, eager to learn, and comfortable working in a technical sales environment.

5. Qualifications

• Minimum 5 GSCEs (4 or above)
• A-Level / NVQ 3 / HND or equivalent is Preferred
  • Business, marketing, or technical qualifications are advantageous but not essential.

6. Salary and Benefits

• Competitive salary depending on experience and qualifications.
  • Performance-related bonus scheme.
  • 25 days annual leave plus UK bank holidays.
  • Company pension scheme.
  • Product and professional training provided.
  • Career progression opportunities within a growing business.

7. Location and Working Hours

Location: Crystal Display Systems Limited, Rochester, Kent.
Hours: Full-time, typically Monday to Thursday 8:30 am – 5:30 pm (30 minutes for lunch) and Friday 8.30 am – 3 pm.

8. How to Apply

Interested applicants should submit their CV and a brief covering letter outlining their relevant experience and suitability for the role to Chris Bartram, the Managing Director at Crystal Display Systems Limited. Please email applications to bartram@crystal-display.com with the subject line ‘Internal Salesperson Application’.

Crystal Display Systems Limited is an equal opportunities employer, welcoming applications from all qualified individuals, regardless of age, gender, background, or ethnicity.