Crystal Display Systems: From Startup to Global Display Solutions Leader
How did Crystal Display Systems take the display world by storm?
From a modest two-desk office in 2011 to becoming a trusted global partner for displays, touchscreens, and embedded computing, Crystal Display Systems (CDS) has built a reputation for innovation, quality, and customer focus. This journey is a testament to strategic growth, industry expertise, and a philosophy rooted in reliability and service.
The Early Days of Crystal Display Systems
Founded in 2011 by Chris Bartram, with early team members Ash Hawkes and Tony Large, CDS began its story in Dartford, Kent. Despite its humble beginnings, the company quickly gained momentum thanks to its focus on customer service and high-quality display solutions.
By 2012, CDS had already outgrown its first office, moving to larger premises in Medway. Just a year later, the company expanded again to a Chatham facility overlooking the River Medway, marking the start of a period of steady and ambitious growth.
Key Partnerships and Product Expansion
Strategic partnerships have been central to Crystal Display Systems’ success. A milestone came in 2013 with the distribution agreement with Glorystar, introducing industrial tablets to CDS’s portfolio. In 2015, the partnership with Litemax further expanded CDS’s offerings, bringing embedded computers, panel PCs, and stretched displays to the forefront.
The company continued to secure key partnerships, including agreements with:
These collaborations allowed CDS to position itself as a versatile supplier for multiple industries, including retail, gaming, digital signage, and industrial automation.
Growth Through Acquisitions
To strengthen its market reach and technical expertise, CDS strategically acquired:
These integrations reinforced the company’s presence and expanded its capabilities across Europe and the USA, where operations were established in Long Island, New York.
Innovation at the Core
Innovation has always been at the heart of Crystal Display Systems’ philosophy. The company has introduced:
One of the most comprehensive ranges of circle and square displays
Cutting-edge transparent OLED (T-OLED) technology
Expanded embedded computing product lines
These advancements have positioned CDS as a go-to partner for companies seeking tailored, reliable display and computing solutions.
Resilience and Customer Commitment
During the COVID-19 pandemic, many businesses faced uncertainty. Crystal Display Systems stood firm, retaining all employees on full pay without redundancies or government support. This resilience highlighted the company’s commitment not only to customers but also to its staff and partners.
Today and the Future of CDS
By the financial year 2024/25, Crystal Display Systems had achieved record sales and profits. With ISO9001 and ISO14001 certifications, international operations, and a reputation for customer-centric service, CDS continues to expand globally.
The philosophy is simple but powerful:
“An excellent, focused team delivering reliable products at competitive prices, while always staying customer-centric.”
This approach ensures CDS remains agile, innovative, and ahead of many competitors.
From a small UK startup to a global leader, Crystal Display Systems has grown through innovation, partnerships, acquisitions, and an unwavering focus on customer success. With a proven track record and a strong vision for the future, CDS continues to deliver display, touchscreen, and embedded computing solutions trusted worldwide.
Are you looking for a reliable partner for your next display or embedded project?
👉 Contact Crystal Display Systems today to discuss your requirements and discover how we can add value to your business.
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