Touch screen displays provide the opportunity for something that will become increasingly important to digital signage in the coming years; interactivity.
Touch screens now give retailers the scope to connect with their potential customers in ways and settings that have never been possible. This allows them to make the shopping experience more customer-centric. Instant tactile control keeps the ever dwindling attention span of the customer for longer, establishing a stronger communicational connection making for a more likely return on investment.
There are other applications for touch screens outside of the retail environment. A popular use for touch screen digital signage is wayfinding. Public maps can often be very large without presenting any additional information about the featured locations. Touch screen digital signage provides the potential not only to navigate and direct, but also inform the user on an interactive level.
Touch screen digital signage can also be used for infotainment. Hospitality venues such as hotels, theatres and concert halls can capitalise on touch screen digital signage by displaying seasonal, weekly and up to the minute event information in an engaging manner.
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