Crystal Display Systems Welcomes Richard McKay as Vice President Sales North America

Exciting times ahead for CDS as we expand into the US with the help of our new VP of sales, Richard McKay

Crystal Display Systems (CDS) is excited to announce a significant milestone in our company’s growth and expansion. We are thrilled to welcome Richard McKay as our new Vice President Sales North America, leading our newly established CDS US office in New York.

Aligning missions to succeed together with Richard McKay

Richard McKay joins CDS with an impressive background, boasting over 30 years of experience in industrial LCD solutions, value-added services, and supplier relationships. His extensive expertise aligns perfectly with our mission to provide cutting-edge display solutions and reinforces our commitment to excellence in the U.S. market.

Richard’s enthusiasm for his new role is palpable. “I’m thrilled to have joined the Crystal Display Systems team! With the intelligent, motivated, and experienced team behind me at HQ, I’m confident that our expansion into the U.S. market will be a huge success,” said Richard. “My 30+ years of experience in industrial LCD solutions, value add, and supplier relationships, combined with CDS’ deep knowledge of industrial monitors, retail, and gaming, make us the strongest partner for any display customer. By knowing the opportunities and key players within, we will increase our time to win here in the U.S.A. Let’s make great things happen together!”

Looking to the future

Tony Large, Technical Director of CDS, also shared his excitement about Richard McKay’s appointment. “This is an incredibly exciting time, expanding our business in the US! We are confident that Richard, with his experience and expertise, will be perfectly placed to support those customers and develop the North American Market. We look forward to working closely together and delivering some incredible projects in the future!”

Richard McKay’s strategic vision and industry knowledge will be instrumental in driving our growth and success in North America. Under his leadership, CDS is poised to deliver innovative display solutions and exceptional service to our customers across the region.

We look forward to the future and the great things we will achieve together with Richard on board. Stay tuned for more updates and exciting developments from CDS as we continue to expand our presence and capabilities in the U.S. market. 

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