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+44 (0)1634 791600
info@crystal-display.com
This year marks an incredible milestone for our managing Director Chris Bartram 30 years being involved in Displays. This journey has been filled with innovation, global challenges, and a relentless commitment to pushing the boundaries of what’s possible in our field.
Before entering displays Chris played table tennis for England Juniors and played semi-professional in Germany.
He began his journey at RDS fresh out of university having studies European Business where he could use his fluent German having lived in Germany for 5 years having played Semi-Professional Table Tennis in the German ‘Zweite Bundersliga’.
Chris spent 7 years at the company moving from Internal sales to Product Manager to sales manager ass the company grew in what was a rich cross-cultural experience interacting with supplier and customers from all around the globe.
This international exposure has been crucial in understanding and integrating cultural nuances into the display world, fostering collaborative designs, and effectively meeting the complex needs of our global customers etc.
Chris then moved to a pan-European position at Avnet as Supplier Business Manager for Sharp and Intel which added to his experience and knowledge. But after only 2 years Chris set up Display Technology in 2001in partnership with the German conglomerate Data Display AG to create the UK arm of the German company. Chris and his team grew this very quickly becoming a major display company in the UK with significant sales and profits and changed the landscape of the UK displays market.
With over a decade of experience as an entrepreneur, Chris brings extensive expertise in agile project management, software development, and embedded display technology. These skills have been instrumental in understanding customer needs and realizing their product visions, but also, he has built an excellent team around him.
The past 30 years have not been without challenges. From rapid technological advancements and economic shifts to the global pandemic, each challenge has been met with resilience and innovative problem-solving. These experiences have strengthened his resolve and commitment to driving forward despite obstacles. As he tells the team, “There are no problems only challenges, and the best companies find the best solutions.”
His approach to technology has always been deeply collaborative. Chris and the team thrive on forging strong partnerships with engineers to transform innovative concepts into reality, delivering bespoke solutions that push the boundaries of what is possible. This collaborative spirit has been the cornerstone of our success at CDS.
Chris thanks his team, customers, and manufacturing partners who have joined him on this adventure (many of whom have become friends) and have been instrumental in each project’s success. Their support, collaboration, and inspiration have been pivotal in achieving our goals. Thank You to all 🙏.
For more information about CDS and its cutting-edge solutions and to join us on this journey, visit our website.