Derwent Paint Test and Try Campaign with CDS 7 inch POP Media Player

CDS Case Study: How our 7" media player leads Derwent's new campaign

In the world of art, the journey from inspiration to creation is often as colourful as the final masterpiece itself. However, for artists seeking the perfect medium to express their vision, navigating through various paint options can sometimes feel like a daunting task. Enter Derwent Paint, a renowned name in the realm of artistic materials, and their innovative “Paint Test and Try” campaign, revolutionising the way artists explore and select their paints.

Interactive POS Attractor Display

CDS worked with their customer to provide Derwent with the perfect tool to aid the decision-making artists face. Together, they’ve introduced an impressive 7” POP Media Player with touch interaction, seamlessly integrated into Derwent’s Point of Sale (POS) display.

Imagine stepping into an art supply store and being greeted by a vibrant display beckoning you to embark on a journey of creativity. That’s precisely what the Derwent Paint Test and Try campaign offers. With the touch of a finger, users are immersed in a multi-sensory experience, empowered to explore Derwent’s diverse range of demonstrator paints.

At the heart of this interactive masterpiece lies a 7” touchscreen, offering users the convenience of choosing from five different languages, making the campaign accessible to a global audience. Whether you’re in Paris or Tokyo, the power to discover and engage with Derwent’s products is now at your fingertips.

Derwent paint test and try

Derwent "Try Before You Buy"

The true magic unfolds as users delve into the world of paint through six captivating tutorial videos, each showcasing a unique Derwent product. From the vibrant hues of Inktense to the subtle tones of Graphitint, every video serves as a window into the endless possibilities of artistic expression. With watercolor, metallic, tinted charcoal, and pastel paints rounding out the selection, artists of all styles find inspiration at their fingertips.

But the innovation doesn’t stop there. The cornerstone of the campaign lies in its “try before you buy” philosophy. Thanks to the interactive display unit, consumers can now experience the texture, pigmentation, and performance of Derwent paints firsthand. With the ability to trial the paints on paper before making a purchase, artists can make informed decisions tailored to their unique artistic needs.

Behind the scenes, CDS has been instrumental in bringing this vision to life. From suggesting the best technology at the most competitive prices to offering expert capabilities in custom extension cables and playlist management, CDS has been a trusted partner every step of the way. Their dedicated account manager has gone above and beyond, providing value-added assistance in coordinating the playlist to ensure a seamless user experience.


As Derwent Paint prepares for the next phase with a pilot rollout of 40 units, the success of the campaign serves as a testament to the power of innovation and collaboration. For artists around the world, the journey from inspiration to creation has never been more accessible, thanks to the Derwent Paint Test and Try campaign powered by CDS.

In conclusion, if you’re looking to elevate your brand experience and engage customers in a meaningful way, CDS stands ready to turn your vision into reality. From interactive displays to customised solutions, CDS is your partner in unlocking the full potential of digital innovation. Contact us today and let’s embark on a journey of creativity together.

Check Out Some Of Our Displays in Action

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