With outdoor digital signage becoming a more prevalent method of advertising for a wider range of companies, the technology has to keep up with its popularity.
High outdoor footfall in areas such as bus/train stations, town centres, concert halls/theatres, shop fronts and other outdoor venues means there will always be a place for outdoor signage.
Digital signage offers benefits over traditional methods that make it a cost effective solution in many cases and it is only a matter of time before the popularity of this engaging and dynamic digital marketing medium becomes mainstream.
There are many factors to consider when it comes to digital signage in an outdoor environment.
The first is temperature, not only must the screen be able to withstand both hot and cold surroundings but it must be able to manage the internal conditions optimising the working temperature.
Internal air-conditioning systems can now be tailored to allow the display to work at an optimal level in almost any climate.
Other factors to consider are dust, debris and moisture from the air entering and affecting the performance of the screen.
The best new outdoor digital signage products have a mild steel outer case that keeps out all airborne issues, dust and other particles; broadening the range of possible environments. For the first time locations such as industrial settings and outdoor leisure centres can realise the benefits of digital signage.
An issue concerning most potential customers for outdoor digital advertising is brightness. Most standard LCD televisions are 300-500 cd/m2, this can give a ‘washed out’ look in direct sunlight. Screens specifically designed for outdoor use overcome this issue through using high brightness, 1500 cd/m2, screens.
To find out more, visit our Outdoor Monitors page.
For more information, please email firstname.lastname@example.org or call our main office on +44 (0) 1634 327420