CDS Prioritise Excellent Customer Service and Best Pricing

No changing of Logo or rebranding, just excellent customer service and best pricing

There has been a spate of display related companies focusing more on changing their logos, or rebranding (often driven by the foreign parent companies), or even changing the name of the established company rather than excellent customer service. At CDS we feel that does not add true value to the customer and just adds cost and creates a distraction from focusing on the client’s needs.

CDS CEO and Managing Director Chris Bartram stated, “our team’s focus is totally on the customer and their needs to add real value, and not on creating expensive egotistical corporate branding. Our customers will decide if we are successful or not, and not a marketing company. So that is where our focus will be!”

With this in mind, Head of Marketing, Meghan Mudge would like to set out how CDS add REAL VALUE and continuously strive to deliver excellent customer service below.

Adding Real Value: The CDS Approach

In the surge to come out on top, companies often find themselves caught up in the whirlwind of rebranding, logo changes, and even complete company name overhauls. While these endeavours may seem exciting and innovative, they often fail to address the core needs of customers. Crystal Display Systems Limited (CDS), however, takes a different path—one that focuses on delivering tangible value to its clientele.

Customer-Centric Excellence

At CDS, customer service is not just a department; it is a mindset that permeates every aspect of the organisation. Here’s how CDS stands out:

  1. Responsive Communication: CDS understands that time is of the essence. When customers reach out, they receive prompt and personalised responses. Whether it is a technical query or a request for a quote, CDS ensures that customers feel heard and valued.
  2. Tailored Solutions: One size does not fit all. CDS collaborates closely with its clients to understand their unique requirements. From display solutions for retail environments to industrial-grade screens for harsh conditions, CDS crafts bespoke solutions that align with each customer’s goals.
  3. Post-Sale Support: CDS does not disappear after the sale. Their commitment extends beyond the transaction. Whether it is troubleshooting, maintenance, or upgrades, CDS remains a dependable partner throughout the product lifecycle.

Competitive Pricing, Not Compromises

While some competitors chase trends and rebranding exercises, CDS stays grounded in practicality. Here is how:

  1. Lean Operations: CDS optimises its processes to minimise overheads. This efficiency translates into cost savings, which are passed on to customers. Rather than inflating prices for the sake of appearances, CDS keeps its focus on affordability.
  2. Quality Without Excess: CDS does not compromise on quality. Their displays meet rigorous standards, but they do not inflate costs with unnecessary frills. Customers get reliable products without paying a premium for unnecessary features.
  3. Long-Term Relationships: CDS knows that customer loyalty is built over time. By offering competitive pricing consistently, they foster trust and repeat business. It is not about short-term gains; it is about sustainable partnerships.
Conclusion - Ego vs. Value

Rebranding and logo changes can be ego-driven. They might make executives feel like they are steering the ship in exciting new directions. However, customers rarely care about a logo tweak. What they care about is functionality, reliability, and support.

CDS understands this distinction. Instead of chasing vanity metrics, they channel their energy into enhancing product performance, streamlining processes, and ensuring customer satisfaction. Their value proposition is not about flashy visuals; it is about delivering results.

In a sea of ever-changing logos and corporate facelifts, Crystal Display Systems Limited (CDS) stands tall as a beacon of customer-centricity. By prioritising excellent service and competitive pricing, CDS adds real value to its customers’ operations. So, the next time you are tempted by a logo redesign, consider whether it truly benefits your customers. CDS already knows the answer: value speaks louder than vanity.

Ready to experience the CDS difference? Contact us today! Let us elevate your display solutions together.

Feel free to reach out to our team for personalised assistance, tailored solutions, and a commitment to your success. Visit our website or give us a call. Your satisfaction is our priority!

Check Out Some Of Our Displays in Action

Need More Information?

CALL US +44 (0)1634 791600