join our team, sales manager, we are hiring

Sales Manager – North America

(for Displays, Touchscreens, and embedded Panel PCs)

(Permanent, full time)

Is this the best Displays related opportunity available?

An amazing opportunity for the right person as we are not just looking for an employee who wants a job, but rather an individual who can see this opportunity is different and can grow with us to become a significant player in the North American displays market. You will benefit from the profits from the region as a senior member of the management team. As the first member of the US sales team, you will be in an excellent position to help grow the team and the North American operation. Do you have the drive, ability, and desire to help make this happen? If yes tell us why and take action today.

Your tasks:

  • Promote and sell Industrial Displays, Touchscreens, and Embedded Computers, understanding client needs and providing tailored solutions.
  • Active acquisition of new customers
  • Manage and expand customer accounts to achieve sales targets.
  • Identify, specify, and design in products that will meet customer needs.
  • Support all related sales, technical, pricing and after sales requirements.
  • Meeting the sales targets of the area.
  • Territory and account planning to meet the growth objectives.
  • Travel regularly within the region to meet clients, attend industry events, and build a strong network.
  • Working in close collaboration with Management teams in the UK.
  • Visiting customers on a regular basis within the assigned territory and occasional travel to London for various meetings.
  • Develop and implement strategic sales plans to achieve targets and expand market share in North America.
  • Work independently with a self-motivated and entrepreneurial spirit to achieve business objectives.


Your profile:

  • Graduated in electrical and/or computer engineering or similar, or a number of years’ experience in the Displays industry.
  • Proven track record of new business development and new customer acquisition.
  • At least two years of relevant work experience in the Display, Touch or Embedded markets.
  • Very good IT skills (MS-Office. Salesforce would be good, but training will be given).
  • Entrepreneur mindset and “hunter” mentality being proactive, creative and a “can-do” mindset.
  • Self-driven energetic personality with good negotiation skills
  • Team player with self-assured behaviour, advanced communication skills and a strong customer focus.
  • An A-Player that makes things happen. All action, less talk.
  • Ability to effectively work alone, home based in the initial period.
  • Proven sales management experience, specifically in Industrial Displays, Touchscreens, or Embedded Computers and strong understanding of the North American market and industry trends.
  • Demonstrated ability to work independently and remotely, achieving sales targets.
  • Excellent communication and relationship-building skills.


Your benefits:

  • Work for a dynamic and technology driven international company headquartered in historical Rochester, near London, England with amazing potential for growth in North America.
  • Working for a reliable employee focused company with a very experienced team and engaged with cutting-edge technologies.
  • Flexible Working Hours & Working environment.
  • Competitive salary with performance-based incentives.
  • Autonomy to shape and grow the business in North America.
  • Individual onboarding activities and ongoing training.
  • Comprehensive benefits package including medical, Dental & Vision insurance + 401k Plan with Employer Match.
  • Paid Time Off (PTO) and Sick Days.


Your application:

  • Please send your application (Resume and covering letter detailing your relevant experience, in confidence, including your availability, salary and bonus expectation and any other important information or questions that you have, plus why you think you would be idea for this challenge.
  • For any questions, please email our CEO Chris Bartram on – include “Sales manager – North America” in the subject line.
  • Drug Screen and Background Check required.
  • Crystal Display Systems Limited is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


Application Deadline = 15th January 2024


Our Company:

Crystal Display Systems Limited (CDS) is a leading digital displays specialist, manufacturing and distributing cutting-edge Industrial Displays, Touchscreens, and Embedded Computers. With a global presence, CDS is at the forefront of display technology, providing innovative solutions to diverse industries.

For more information about CDS please go to:


If you are just looking for a paycheck and good benefits this is not for you! Yes of course we are offering all of those, BUT we are looking for a motivated focused individual with an entrepreneurial spirit who wants to help grow our North American business and eventually help grow a team around YOU. CDS has already had several successes in the USA, but we now want someone to help take it to the next level. Are you a NEXT LEVEL growth individual?



This is a great opportunity for the right person as the role is new and you will have great input on how the role will develop but with that almost ‘blank canvas’ approach come the responsibility and requirement to be able to develop and manage many aspects of this business unit.  However, when successful it will be very fulfilling and financially rewarding for you as you contribute to the business in many ways.   You will become a valuable member of our global team going forward.



Need More Information?

CALL US +44 (0)1634 791600